{"id":8617,"date":"2026-08-26T10:30:15","date_gmt":"2026-08-26T08:30:15","guid":{"rendered":"https:\/\/innoarea.com\/?post_type=proyectos&p=8617"},"modified":"2026-08-26T10:30:18","modified_gmt":"2026-08-26T08:30:18","slug":"maxibon","status":"publish","type":"proyectos","link":"https:\/\/innoarea.com\/en\/portfolio\/maxibon\/","title":{"rendered":"The Maxibon metaverse and #MaxiConfessions"},"content":{"rendered":"
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The challenge: To boost engagement by transforming the advertising campaign into a digital experience<\/h2>\n\n\n\n

Maxibon was looking to reinvent the way it connected with its audience in this edition of #MaxiConfesiones. The brand\u2019s main challenge was not technical, but rather one of communication and engagement<\/em>: it needed to move beyond traditional advertising formats on social media and offer followers a fresh and memorable way to interact with the brand and their favourite content creators.<\/p>\n\n\n\n

To achieve this, the brand needed to seamlessly integrate the stories submitted by the audience into the content created by influencers such as Peldanyos, Nil Ojeda, Ceciarmy, Sara Socas, Esperansagrasia and Mariona Casas. The primary objective was to transform the audience\u2019s passive participation into an immersive experience that would reinforce Maxibon\u2019s positioning as an innovative leader within youth digital culture.<\/p>\n\n<\/div><\/div>\n\n

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Maxibon<\/h2>\n\n\n\n

An iconic ice-cream brand that is a favourite amongst young people thanks to its groundbreaking, fresh marketing approach, which is geared towards the latest digital trends.<\/p>\n\n\n

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Industry<\/a><\/p>\n\n<\/div>\n\n\n

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