{"id":8595,"date":"2026-08-24T12:03:31","date_gmt":"2026-08-24T10:03:31","guid":{"rendered":"https:\/\/innoarea.com\/?post_type=proyectos&p=8595"},"modified":"2026-08-24T12:03:34","modified_gmt":"2026-08-24T10:03:34","slug":"housing-bank","status":"publish","type":"proyectos","link":"https:\/\/innoarea.com\/en\/portfolio\/housing-bank\/","title":{"rendered":"Housing Bank is revolutionising banking in the metaverse"},"content":{"rendered":"
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The challenge: Connecting with a new generation of customers without losing our corporate identity<\/h2>\n\n\n\n

As part of its 50th-anniversary celebrations, Housing Bank sought to consolidate its technological leadership by appealing to young, digitally native audiences. The major commercial challenge was to transfer the banking relationship to an immersive virtual environment, whilst maintaining the organisation\u2019s long-standing reputation for trust and ensuring that the experience was fully accessible from any device, be it a smartphone, a computer or a virtual reality headset.<\/p>\n\n\n\n

At a strategic level, the organisation needed to ensure that digital innovation did not alienate its regular customers. It was essential to create a seamless and inclusive bridge between physical bank branches and its presence in the metaverse, enabling virtual interaction to enrich the value proposition without creating barriers to adoption.<\/p>\n\n<\/div><\/div>\n\n

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Housing Bank Trade and Finance<\/h2>\n\n\n\n

Jordan\u2019s leading financial institution, with over 50 years\u2019 experience, recognised for its leadership in innovation and digital transformation in the region.<\/p>\n\n\n

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Banking<\/p>\n\n<\/div>\n\n\n

\"Logo<\/figure>\n\n<\/div><\/div>\n<\/div>\n\n\n
<\/div>\n\n\n
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\"Banca<\/figure>\n\n<\/div><\/div>\n\n
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\"Banca<\/figure>\n\n<\/div><\/div>\n<\/div>\n\n\n
<\/div>\n\n\n\n

The solution: To design an integrated, multi-platform virtual venue with immersive zones within the physical offices<\/h2>\n\n\n
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Marketing<\/a><\/p>\n\n<\/div>\n\n\n

At Innoarea, we have developed a 3D digital replica of the iconic Housing Bank headquarters, deployed simultaneously on Decentraland and Spatial.io. Through this interactive space, users can take an immersive tour of the bank\u2019s history, explore its range of products and connect in real time with representatives of the bank to ask questions and request information.<\/p>\n\n\n\n

To create a tangible link between the physical and virtual channels, we have set up \u2018experiential corners\u2019 in selected branches, equipped with VR headsets. This integration allows visitors to our traditional branches to take a guided tour of the virtual branch, ensuring a comprehensive omnichannel banking experience that combines tradition with cutting-edge technology.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\n \n
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100%<\/div>\n

Cross-platform accessibility<\/p>\n <\/div>\n \n

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+35%<\/div>\n

Increased engagement with Gen Z and millennial users<\/p>\n <\/div>\n \n

\n
2<\/div>\n

Integrated global platforms (Decentraland and Spatial.io)<\/p>\n <\/div>\n\n<\/div>\n\n\n\n

<\/div>\n\n\n\n
\n
\"Banca<\/figure>\n\n\n\n
\"Banca<\/figure>\n\n\n\n
\"Banca<\/figure>\n\n\n\n
\"Banca<\/figure>\n<\/figure>\n\n\n\n
<\/div>\n\n\n
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\"Gafas<\/figure>\n\n<\/div><\/div>\n\n
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    \n
  • Detailed 3D rendering of the bank\u2019s head office<\/li>\n\n\n\n
  • Interaction points <\/strong>with advisers and modules containing detailed product information<\/li>\n\n\n\n
  • Physical spaces <\/strong>equipped with VR headsets to bring the metaverse experience to any customer<\/li>\n\n\n\n
  • Cross-platform optimisation <\/strong>that does not require complex downloads to use<\/li>\n<\/ul>\n\n<\/div><\/div>\n<\/div>\n\n
    \n\n
    <\/div>\n\n\n\n

    Key findings<\/strong><\/h2>\n\n\n\n

    Housing Bank\u2019s entry into the metaverse established the institution as the undisputed pioneer of digital banking in Jordan and across the region. The omnichannel strategy helped to democratise access to Web3, attracting both young digital natives and traditional customers who experienced virtual reality for the first time from the bank\u2019s own physical branches.<\/p>\n\n\n\n

    The project not only significantly boosted brand perception in terms of innovation and leadership, but also established a new channel for agile and continuous interaction. By removing geographical and time zone barriers, Housing Bank strengthened its ties with its existing customers and set a precedent for the evolution of financial services in the future.<\/p>\n\n<\/div>\n\n\n

    <\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"

    Creation of the first interactive virtual hub for Housing Bank in Decentraland and Spatial.io, combining an immersive recreation of its iconic building with the installation of \u2018experiential corners\u2019 in physical branches using virtual reality headsets.<\/p>\n","protected":false},"featured_media":8581,"menu_order":82,"template":"","sector":[82],"categorias":[62],"class_list":["post-8595","proyectos","type-proyectos","status-publish","has-post-thumbnail","hentry","sector-industry-en","categorias-portfolio-studios","infinite-scroll-item"],"acf":[],"yoast_head":"\nHousing Bank is revolutionising banking in the metaverse – Innoarea<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo llevamos a Housing Bank al metaverso, uniendo banca f\u00edsica y virtual para revolucionar la experiencia de cliente.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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