{"id":8574,"date":"2026-08-24T11:28:31","date_gmt":"2026-08-24T09:28:31","guid":{"rendered":"https:\/\/innoarea.com\/?post_type=proyectos&p=8574"},"modified":"2026-08-24T11:29:00","modified_gmt":"2026-08-24T09:29:00","slug":"porcelanosa-artificial-intelligence","status":"publish","type":"proyectos","link":"https:\/\/innoarea.com\/en\/portfolio\/porcelanosa-artificial-intelligence\/","title":{"rendered":"Interactive AI experience for the Porcelanosa showroom"},"content":{"rendered":"
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The challenge: To immediately transform the client\u2019s inspiration into tangible visual projects<\/h2>\n\n\n\n

In architecture and interior design, one of the biggest challenges for buyers is imagining how different materials, finishes, lighting and styles will look when combined within an actual room. During the 29th International Exhibition, Porcelanosa sought to offer its visitors a pioneering sensory experience that went beyond the presentation of traditional samples, allowing them to visualise the result of their choices in an intuitive and personalised way before putting them into practice.<\/p>\n\n\n\n

The challenge lay in making cutting-edge technology accessible and user-friendly to all types of users, regardless of their technical or design knowledge. The aim was to foster creativity amongst shoppers, streamline their decision-making and reinforce Porcelanosa\u2019s position as a leader in innovation, by creating an interactive space capable of making an impact on thousands of attendees during its most important event of the year.<\/p>\n\n<\/div><\/div>\n\n

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Porcelanosa Group<\/h2>\n\n\n\n

A Spanish multinational company that is a global leader in the manufacture and distribution of high-quality ceramics, bathroom fittings and architectural solutions.<\/p>\n\n\n

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Industry<\/a><\/p>\n\n<\/div>\n\n\n

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