{"id":8537,"date":"2026-08-24T09:53:16","date_gmt":"2026-08-24T07:53:16","guid":{"rendered":"https:\/\/innoarea.com\/?post_type=proyectos&p=8537"},"modified":"2026-08-24T09:53:18","modified_gmt":"2026-08-24T07:53:18","slug":"starbucks","status":"publish","type":"proyectos","link":"https:\/\/innoarea.com\/en\/portfolio\/starbucks\/","title":{"rendered":"Augmented Reality on Instagram with Starbucks"},"content":{"rendered":"
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The challenge: To connect with a young audience and boost brand awareness in Europe<\/h2>\n\n\n\n

With the arrival of autumn, Starbucks was looking to maximise awareness and sales of its star seasonal product, the Pumpkin Spice Latte (PSL). The main challenge was to capture the attention of young audiences on social media across five key European markets (Spain, Portugal, the Netherlands, France and Belgium) in an organic and highly engaging way.<\/p>\n\n\n\n

To stand out in a crowded digital landscape, the brand needed to go beyond traditional Instagram adverts. They required an interactive experience that would encourage user-generated content (UGC) and turn followers into active ambassadors for the autumn campaign.<\/p>\n\n<\/div><\/div>\n\n

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Starbucks<\/h2>\n\n\n\n

A multinational coffee shop chain and world leader in the creation of personalised coffee drinks and customer experiences.<\/p>\n\n\n

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Culture<\/a><\/p>\n\n<\/div>\n\n\n

\"Logo<\/figure>\n\n\n\n
\"\"<\/figure>\n\n<\/div><\/div>\n<\/div>\n\n\n
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\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n
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The solution: A gamified and interactive augmented reality filter on Instagram<\/h2>\n\n\n
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Marketing<\/a><\/p>\n\n<\/div>\n\n\n

Innoarea designed an interactive augmented reality filter based on a 15-second mini-game integrated into Instagram Stories. To complete the challenge, users had to tilt their heads from side to side to \u2018catch\u2019 the key ingredients of the PSL on screen: pumpkin, milk, ice and coffee, combining facial tracking technology with fast-paced and fun gameplay mechanics.<\/p>\n\n\n\n

Once all the items had been collected in time, the experience triggered a shower of virtual confetti and transformed the user\u2019s face into a smiling pumpkin. This combination of gamification, visual rewards and high shareability encouraged thousands of users to post and share the filter on their profiles.<\/p>\n\n\n\n

<\/div>\n\n\n\n
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200k<\/div>\n

Impressions generated<\/p>\n <\/div>\n \n

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80k<\/div>\n

AR experience openings<\/p>\n <\/div>\n \n

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100k<\/div>\n

Content shared on Instagram<\/p>\n <\/div>\n\n<\/div>\n\n\n\n

<\/div>\n\n\n\n
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\"Pumpkin<\/figure>\n<\/figure>\n\n\n\n
<\/div>\n\n\n
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\"Icono<\/figure>\n\n<\/div><\/div>\n\n
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  • 15-second time trial<\/strong> with interaction via head movements<\/li>\n\n\n\n
  • Accurate gesture and position detection<\/strong> for capturing virtual objects<\/li>\n\n\n\n
  • Animation<\/strong> featuring confetti and an interactive mask when the objective is completed<\/li>\n\n\n\n
  • Simultaneous launch<\/strong> tailored to Starbucks\u2019 accounts in five European countries<\/li>\n<\/ul>\n\n<\/div><\/div>\n<\/div>\n\n
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    <\/div>\n\n\n\n

    Key findings<\/strong><\/h2>\n\n\n\n

    The launch of the Augmented Reality filter successfully exceeded the targets for regional visibility and engagement. Thanks to its playful nature, Starbucks achieved a substantial increase in organic engagement in Spain, Portugal, the Netherlands, France and Belgium, positioning the PSL naturally within the digital conversation.<\/p>\n\n\n\n

    The high volume of shares generated a multiplier effect in terms of visibility for the brand\u2019s official accounts, demonstrating the potential of immersive and gamified experiences as a key tool for connecting with younger generations on social media.<\/p>\n\n<\/div>\n\n\n

    <\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"

    Development of a gamified augmented reality filter on Instagram Stories to promote the launch of Starbucks\u2019 iconic Pumpkin Spice Latte during the autumn campaign in Spain, Portugal, the Netherlands, France and Belgium.<\/p>\n","protected":false},"featured_media":8534,"menu_order":2,"template":"","sector":[83],"categorias":[62],"class_list":["post-8537","proyectos","type-proyectos","status-publish","has-post-thumbnail","hentry","sector-culture-en","categorias-portfolio-studios","infinite-scroll-item"],"acf":[],"yoast_head":"\nAugmented Reality on Instagram with Starbucks – Innoarea<\/title>\n<meta name=\"description\" content=\"Find out how Innoarea created a gamified Augmented Reality filter on Instagram for Starbucks and the Pumpkin Spice Latte campaign.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/innoarea.com\/en\/portfolio\/starbucks\/\" \/>\n<meta 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