{"id":8521,"date":"2026-08-21T13:02:37","date_gmt":"2026-08-21T11:02:37","guid":{"rendered":"https:\/\/innoarea.com\/?post_type=proyectos&p=8521"},"modified":"2026-08-21T13:02:40","modified_gmt":"2026-08-21T11:02:40","slug":"an-immersive-experience-for-porcelanosa-green-horizon","status":"publish","type":"proyectos","link":"https:\/\/innoarea.com\/en\/portfolio\/an-immersive-experience-for-porcelanosa-green-horizon\/","title":{"rendered":"An immersive experience for Porcelanosa Green Horizon"},"content":{"rendered":"
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The challenge: Turning corporate sustainability into an unforgettable experience<\/h2>\n\n\n\n

For the 31st Porcelanosa Group International Exhibition, the company sought to go beyond the traditional display of trends and catalogues in its showrooms. The primary aim was to convey its firm commitment to the environment to a highly discerning audience comprising architects, interior designers and designers from around the world. They wanted to move sustainability away from abstract or purely corporate rhetoric and turn it into a deeply meaningful personal experience.<\/p>\n\n\n\n

From the customer\u2019s perspective, the real challenge lay in linking the raw materials used in their products \u2013 such as clay and sand \u2013 with their future environmental impact. What was needed was a seamless and intuitive interactive experience that did not require complex explanations, that actively engaged the viewer, and that lived up to Porcelanosa\u2019s own standards of elegance, innovation and excellence.<\/p>\n\n<\/div><\/div>\n\n

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Porcelanosa<\/h2>\n\n\n\n

A Spanish business group and world leader in the design, manufacture and marketing of cutting-edge flooring, wall coverings and architectural solutions.<\/p>\n\n\n

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Industry<\/a><\/p>\n\n<\/div>\n\n\n

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