{"id":8504,"date":"2026-08-21T12:08:24","date_gmt":"2026-08-21T10:08:24","guid":{"rendered":"https:\/\/innoarea.com\/?post_type=proyectos&p=8504"},"modified":"2026-08-21T12:08:27","modified_gmt":"2026-08-21T10:08:27","slug":"nestle-jungly","status":"publish","type":"proyectos","link":"https:\/\/innoarea.com\/en\/portfolio\/nestle-jungly\/","title":{"rendered":"The return of Nestl\u00e9 Jungly via augmented reality"},"content":{"rendered":"
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The challenge: To turn the eagerly awaited return of Nestl\u00e9 Jungly into a participatory digital phenomenon<\/h2>\n\n\n\n

After years away from the market, massive consumer demand fuelled the #ElRetornoDeNestl\u00e9Jungly campaign. The brand\u2019s main challenge was to transform the high levels of anticipation and accumulated nostalgia into an unforgettable interactive experience. The conversation took social media by storm, demanding an active response to the public, turning the first bar produced into a genuine object of desire, backed by the involvement of leading content creators.<\/p>\n\n\n\n

Against this backdrop of huge media coverage, the technical and creative challenge was to capture the iconic visual essence of the original packaging and bring it into the digital world of Instagram. A distinctive element was needed that could hold the user\u2019s interest, encouraging ongoing engagement and virality through simple, intuitive and challenging game mechanics.<\/p>\n\n<\/div><\/div>\n\n

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Nestl\u00e9<\/h2>\n\n\n\n

A leading multinational food and drink company, setting the standard for innovation and emotional connection with consumers.<\/p>\n\n\n

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Industry<\/a><\/p>\n\n<\/div>\n\n\n

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