{"id":8111,"date":"2026-07-29T13:39:11","date_gmt":"2026-07-29T11:39:11","guid":{"rendered":"https:\/\/innoarea.com\/?post_type=proyectos&p=8111"},"modified":"2026-07-29T13:39:15","modified_gmt":"2026-07-29T11:39:15","slug":"belmonte","status":"publish","type":"proyectos","link":"https:\/\/innoarea.com\/en\/portfolio\/belmonte\/","title":{"rendered":"Augmented Reality for tourism: discover Belmonte\u2019s heritage"},"content":{"rendered":"
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The challenge: To modernise heritage outreach through digital solutions that are accessible to all<\/h2>\n\n\n\n

Traditionally, historical interpretation at destinations with significant heritage value has relied on static physical displays, which limit visitor immersion and increase paper consumption. The local council needed to revitalise its tourism offering and connect emotionally with contemporary travellers without creating friction in the user experience.<\/p>\n\n\n\n

The main challenge lay in developing an advanced technological solution capable of integrating hyper-realistic recreations, 360\u00b0 medieval battles and animated characters into a single experience, completely eliminating the need to download mobile apps to ensure maximum accessibility for users of all ages.<\/p>\n\n<\/div><\/div>\n\n

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Belmonte Town Council<\/h2>\n\n\n\n

A local organisation dedicated to the management, conservation and promotion, both in terms of tourism and culture, of the heritage of the municipality of Belmonte.<\/p>\n\n\n

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Culture<\/a><\/p>\n\n<\/div>\n\n\n

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\"Recreaci\u00f3n<\/figure>\n\n<\/div><\/div>\n\n
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\"Grabaci\u00f3n<\/figure>\n\n<\/div><\/div>\n<\/div>\n\n\n
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The solution: AR web platform and computer vision for an immersive self-guided tour<\/h2>\n\n\n
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Heritage<\/a><\/p>\n\n<\/div>\n\n\n

Innoarea developed a comprehensive solution based on Web AR technology hosted on web infrastructure, which can be accessed immediately by scanning QR codes affixed to durable plaques at points of interest. The experience combines a heritage tour of the Castle, the Collegiate Church, the Plaza de Correos and the Palace of the Infante Don Juan Manuel, where hyper-realistic historical avatars (such as Juan Pacheco and Fray Luis de Le\u00f3n) guide the user and a 360\u00b0 video recreation of a medieval battle is presented.<\/p>\n\n\n\n

In addition, the project incorporates a computer vision module that analyses the physical environment to identify 12 character silhouettes scattered throughout the streets. When the figures are focused on using the mobile phone\u2019s camera, the characters come to life in augmented reality, with animated facial features, and stories narrated by local residents, incorporating audio and subtitles.<\/p>\n\n\n\n

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100%<\/div>\n

Instant access without having to download any mobile apps<\/p>\n <\/div>\n \n

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12<\/div>\n

Historical figures brought to life through augmented reality<\/p>\n <\/div>\n \n

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Key locations in the historic centre transformed into interactive multimedia stops<\/p>\n <\/div>\n\n<\/div>\n\n\n\n

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\"Castillo<\/figure>\n\n\n\n
\"Aplicaci\u00f3n<\/figure>\n<\/figure>\n\n\n\n
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\"Icono<\/figure>\n\n<\/div><\/div>\n\n
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