{"id":7466,"date":"2026-03-05T10:02:19","date_gmt":"2026-03-05T09:02:19","guid":{"rendered":"https:\/\/innoarea.com\/?post_type=proyectos&p=7466"},"modified":"2026-03-05T10:02:21","modified_gmt":"2026-03-05T09:02:21","slug":"vina-arnaiz","status":"publish","type":"proyectos","link":"https:\/\/innoarea.com\/en\/portfolio\/vina-arnaiz\/","title":{"rendered":"Interactive 360 tour of the Vi\u00f1a Arn\u00e1iz vineyards"},"content":{"rendered":"
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The challenge: Digitising the essence of the winery and its technical processes<\/h2>\n\n\n\n

The main challenge was to create a tool that would not only showcase the architectural and scenic beauty of the 155 hectares of Vi\u00f1a Arn\u00e1iz<\/a>, but also be able to communicate the technical complexity of its production. The winery needed a platform to inform its global customers about the winemaking process and its history in an interactive and entertaining way.<\/p>\n\n\n\n

In addition, the project had to integrate the precision farming work carried out by Agrodato. The challenge was not to display data in real time, but to explain clearly and visually the rigorous technical procedures, such as the use of drones and sensors, that guarantee crop quality, making this information accessible on multiple devices.<\/p>\n\n<\/div><\/div>\n\n

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Vi\u00f1a Arn\u00e1iz<\/h2>\n\n\n\n

The Garc\u00eda Carri\u00f3n family’s iconic winery, with five generations of history, located in the heart of the Ribera del Duero region and characterised by its combination of tradition and innovation.<\/p>\n\n\n

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Industry<\/a><\/p>\n\n<\/div>\n\n\n

\"Logo<\/figure>\n\n\n\n
\"Logo<\/figure>\n\n<\/div><\/div>\n<\/div>\n\n\n
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\"Visita<\/figure>\n\n<\/div><\/div>\n\n
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\"Visita<\/figure>\n\n<\/div><\/div>\n<\/div>\n\n\n
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The solution: A virtual tour with multi-platform technology<\/h2>\n\n\n
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XR Showroom<\/a><\/p>\n\n<\/div>\n\n\n

Innoarea designed a comprehensive solution based on 8K resolution image capture and interactive multimedia content. The tour is structured around six key areas: Production, Facilities, Vineyard, Technology, Shop and Environment. The virtual tour allows users to fly over the property, walk through the traditional Castilian courtyard or enter the ageing cellars, all enriched with informative audio, 360\u00b0 videos of the grape harvest and technical information points.<\/p>\n\n\n\n

The technology section is the innovative core, where the procedure for obtaining agronomic data is explained. Through interactive points, the tour details how drone flights are carried out for remote sensing, how field sensors work, and the georeferenced analytics methodology for sustainable viticulture.<\/p>\n\n\n\n

<\/div>\n\n\n\n
<\/div>\n\n\n\n
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\"Escaneado<\/figure>\n\n\n\n
\"Visita<\/figure>\n\n\n\n
\"Visita<\/figure>\n\n\n\n
\"Visita<\/figure>\n<\/figure>\n\n\n\n
<\/div>\n\n\n
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\"Gafas<\/figure>\n\n<\/div><\/div>\n\n
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  • Web compatibility<\/strong> and VR headsets (Meta Quest)<\/li>\n\n\n\n
  • Exceptional visual quality <\/strong>for a realistic immersion in facilities and vineyards<\/li>\n\n\n\n
  • Integration<\/strong> of audio, 360\u00ba videos, links and 3D elements<\/li>\n\n\n\n
  • 155 hectares<\/strong> of vineyards and gardens digitised for a complete exploration of the environment<\/li>\n<\/ul>\n\n<\/div><\/div>\n<\/div>\n\n
    \n\n
    <\/div>\n\n\n\n

    Key findings<\/strong><\/h2>\n\n\n\n

    The project has provided Vi\u00f1a Arn\u00e1iz with a high-impact commercial and marketing tool that eliminates geographical barriers. By enabling guided tours via virtual calls, the winery team can give interactive presentations to international distributors, showcasing not only the final product, but also the technical excellence and environmental stewardship that define its identity.<\/p>\n\n\n\n

    The detailed explanation of precision farming processes has reinforced the winery’s image as a benchmark for innovation in the sector. Users can now understand the science behind wine, which generates greater trust and brand value, ensuring that the virtual tour is a novel and engaging educational experience that remains relevant over time.<\/p>\n\n<\/div>\n\n\n

    <\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"

    This project digitises the entire wine cycle, allowing users to explore everything from vineyards to tasting rooms, integrating the technological processes of the winery in an educational way.<\/p>\n","protected":false},"featured_media":7449,"menu_order":14,"template":"","sector":[83,82],"categorias":[55],"class_list":["post-7466","proyectos","type-proyectos","status-publish","has-post-thumbnail","hentry","sector-culture-en","sector-industry-en","categorias-portfolio-projects","infinite-scroll-item"],"acf":[],"yoast_head":"\nInteractive 360 tour of the Vi\u00f1a Arn\u00e1iz vineyards | VR & Agrotech – Innoarea Projects<\/title>\n<meta name=\"description\" content=\"360\u00ba virtual tour that combines tradition and precision agriculture, explaining the use of drones and sensors at Vi\u00f1a Arn\u00e1iz.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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