{"id":5167,"date":"2024-10-11T13:32:47","date_gmt":"2024-10-11T11:32:47","guid":{"rendered":"https:\/\/innoarea.com\/?post_type=proyectos&p=5167"},"modified":"2026-03-05T09:47:35","modified_gmt":"2026-03-05T08:47:35","slug":"onboarding-santalucia","status":"publish","type":"proyectos","link":"https:\/\/innoarea.com\/en\/portfolio\/onboarding-santalucia\/","title":{"rendered":"Immersive Onboarding for Santaluc\u00eda"},"content":{"rendered":"
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The challenge: Humanising and digitising the onboarding process<\/h2>\n\n\n\n

The traditional onboarding process often faces a critical barrier: an overload of theoretical information that is uninspiring and, at times, confusing for newcomers. Santaluc\u00eda identified the need to break with this static model in order to offer a welcome that would truly connect with new recruits from the very first minute.<\/p>\n\n\n\n

The main challenge was to design a tool that was not only informative, but also capable of conveying the human warmth and magnitude of the business group. The aim was to find a technological solution that would eliminate the uncertainty of the first day, allowing employees to familiarise themselves with their working environment remotely but in a deeply immersive way.<\/p>\n\n<\/div><\/div>\n\n

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Santaluc\u00eda<\/h2>\n\n\n\n

A leader in the Spanish insurance sector with over 100 years of history and a strong focus on digital transformation and employee experience.<\/p>\n\n\n

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Industry<\/a><\/p>\n\n<\/div>\n\n\n

\"Logo<\/figure>\n\n<\/div><\/div>\n<\/div>\n\n\n
<\/div>\n\n\n
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\"Onboarding<\/figure>\n\n<\/div><\/div>\n\n
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\"Onboarding<\/figure>\n\n<\/div><\/div>\n<\/div>\n\n\n
<\/div>\n\n\n\n

The solution: An interactive, multi-platform virtual tour<\/h2>\n\n\n
\n\n

XR Showroom<\/a><\/p>\n\n<\/div>\n\n\n

Our proposal took the form of a 360\u00ba virtual tour that acts as a bridge between new talent and the company. Through immersive images of the headquarters in Madrid, users can freely navigate the facilities, interact with key information points and participate in integrated game dynamics that reinforce the learning of corporate values.<\/p>\n\n\n\n

To maximise the emotional impact, the solution incorporates video clips in which future managers and colleagues personally welcome new recruits. This experience is completely versatile: a web version was developed that can be accessed from any browser or device, as well as a version optimised for virtual reality headsets, taking the feeling of presence and belonging to the highest level.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\n \n
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100%<\/div>\n

Accesibilidad desde cualquier dispositivo<\/p>\n <\/div>\n \n

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40%<\/div>\n

Reducci\u00f3n en el tiempo de adaptaci\u00f3n inicial del empleado<\/p>\n <\/div>\n \n

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+90%<\/div>\n

Feedback positivo en las encuestas de satisfacci\u00f3n de recursos humano<\/p>\n <\/div>\n\n<\/div>\n\n\n\n

<\/div>\n\n\n\n
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\"Onboarding<\/figure>\n<\/figure>\n\n\n\n
<\/div>\n\n\n
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\"Gafas<\/figure>\n\n<\/div><\/div>\n\n
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    \n
  • High-resolution photographic capture<\/strong> of the main venues<\/li>\n\n\n\n
  • Welcome talks and messages<\/strong> from team leaders integrated into the experience<\/li>\n\n\n\n
  • Small interactive game<\/strong> to stimulate learning<\/li>\n\n\n\n
  • Detailed information<\/strong> about departments and corporate culture<\/li>\n<\/ul>\n\n<\/div><\/div>\n<\/div>\n\n
    \n\n
    <\/div>\n\n\n\n

    Key findings<\/strong><\/h2>\n\n\n\n

    The implementation of this virtual tour has marked a milestone in Santaluc\u00eda’s Human Resources strategy. By digitising the physical tour, the company has optimised its logistical resources, allowing any employee, regardless of their geographical location, to feel part of the head office from the outset. This not only reinforces employer branding, but also significantly reduces the anxiety associated with the first days of work.<\/p>\n\n\n\n

    The end result is a much more agile, dynamic and, above all, human integration process. New talent arrives at their post with prior knowledge of the space and the faces of their colleagues, which facilitates immediate socialisation. With this solution, Santaluc\u00eda positions itself at the forefront of technology applied to people management, turning onboarding into a competitive advantage.<\/p>\n\n<\/div>\n\n\n

    <\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"

    Santaluc\u00eda is modernising its onboarding process with a virtual tour that allows new employees to explore the offices, meet their teams and immerse themselves in the corporate culture in an interactive way before their first day at the office.<\/p>\n","protected":false},"featured_media":5153,"menu_order":58,"template":"","sector":[82],"categorias":[6,55],"class_list":{"0":"post-5167","1":"proyectos","2":"type-proyectos","3":"status-publish","4":"has-post-thumbnail","5":"hentry","6":"sector-industry-en","7":"categorias-portfolio-projects","9":"infinite-scroll-item"},"acf":[],"yoast_head":"\nSantaluc\u00eda enhances Corporate Onboarding with a Virtual Tour – Innoarea Projects<\/title>\n<meta name=\"description\" content=\"Discover how Santaluc\u00eda transforms onboarding with an immersive virtual reality tour, enhancing the integration of new employees.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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