{"id":3869,"date":"2023-10-04T14:46:06","date_gmt":"2023-10-04T12:46:06","guid":{"rendered":"https:\/\/innoarea.com\/?post_type=proyectos&p=3869"},"modified":"2026-07-24T14:39:48","modified_gmt":"2026-07-24T12:39:48","slug":"la-valentina-2023","status":"publish","type":"proyectos","link":"https:\/\/innoarea.com\/en\/portfolio\/la-valentina-2023\/","title":{"rendered":"Augmented Reality for Valencia City Council"},"content":{"rendered":"
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The challenge: To communicate Valencia\u2019s urban future in an accessible and engaging way<\/h2>\n\n\n\n

Communicating complex, large-scale architectural projects to the public often requires a degree of abstraction that hinders public participation. To mark La Valentina 2023<\/em>, the city\u2019s major urban festival, Valencia City Council needed to show its residents the far-reaching transformations planned for public spaces, such as the new Corredor Verd and the redesign of the Plaza del Ayuntamiento.<\/p>\n\n\n\n

The real technical and communication challenge lay in providing an immersive and visually clear experience that was accessible to all. It was essential that anyone should be able to view these 3D models and 360\u00b0 scenes instantly on their own smartphone, without having to download any additional apps or go through complex registration processes.<\/p>\n\n<\/div><\/div>\n\n

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Valencia City Council<\/h2>\n\n\n\n

A public body responsible for the administration, governance and comprehensive development of the city of Valencia<\/p>\n\n\n

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Culture<\/a><\/p>\n\n<\/div>\n\n\n

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