{"id":3718,"date":"2022-11-17T12:15:25","date_gmt":"2022-11-17T11:15:25","guid":{"rendered":"https:\/\/innoarea.com\/?post_type=proyectos&p=3718"},"modified":"2026-07-28T10:29:41","modified_gmt":"2026-07-28T08:29:41","slug":"farmitank-virtual-reality-guided-tour","status":"publish","type":"proyectos","link":"https:\/\/innoarea.com\/en\/portfolio\/farmitank-virtual-reality-guided-tour\/","title":{"rendered":"Visita Guiada en Realidad Virtual de Farmitank"},"content":{"rendered":"
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The challenge: To introduce a vertical farming system without requiring the customer to relocate<\/h2>\n\n\n\n

Parcitank, in its ongoing quest to remain at the cutting edge of technology and establish itself as a leader in its sector, needed a disruptive and creative way to present Farmitank. This vertical farming system, integrated into a modular tank, needs to showcase its large-scale infrastructure (18 metres high) in a clear and appealing way.<\/p>\n\n\n\n

The main challenge lay in conveying the value of such a complex and sustainable solution to clients anywhere in the world. Organising face-to-face visits was costly, cumbersome and geographically limited, so they needed a sales tool that would break down these logistical barriers without compromising the visual impact and explanatory power of an actual visit.<\/p>\n\n<\/div><\/div>\n\n

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Parcitank<\/h2>\n\n\n\n

A leading company in the design, manufacture and installation of stainless steel tanks and process equipment, committed to technological innovation.<\/p>\n\n\n

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Industry<\/a><\/p>\n\n<\/div>\n\n\n

\"Logo<\/figure>\n\n<\/div><\/div>\n<\/div>\n\n\n
<\/div>\n\n\n
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\"\"<\/figure>\n\n<\/div><\/div>\n\n
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\"Visita<\/figure>\n\n<\/div><\/div>\n<\/div>\n\n\n
<\/div>\n\n\n\n

The solution: An immersive, guided virtual reality tour featuring an interactive avatar<\/h2>\n\n\n
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XR Showroom<\/a><\/p>\n\n<\/div>\n\n\n

At Innoarea, we design and develop a bespoke virtual reality experience that offers a comprehensive guided tour of the Farmitank facilities. The solution features an interactive avatar that acts as a virtual guide, accompanying the user throughout the tour, providing detailed explanations and putting each element of the tank into context.<\/p>\n\n\n\n

Compatible with any virtual reality device, these immersive headsets transport the customer directly into the system. Through interactive environments and dynamic explanations, the user gains a full understanding of how vertical farming works, how it reduces water consumption and how it maximises production area within a plant covering just 40 m\u00b2.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\n \n
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100%<\/div>\n

Elimination of unnecessary travel<\/p>\n <\/div>\n \n

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-70%<\/div>\n

Presentation and demonstration costs<\/p>\n <\/div>\n \n

\n
500<\/div>\n

m\u00b2 displayed interactively<\/p>\n <\/div>\n\n<\/div>\n\n\n\n

<\/div>\n\n\n\n
\n
\"Visita<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n
<\/div>\n\n\n
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\n\n
\"Gafas<\/figure>\n\n<\/div><\/div>\n\n
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    \n
  • Interactive commentary<\/strong> that provides clear and informative explanations throughout the tour<\/li>\n\n\n\n
  • It allows you to appreciate the true scale<\/strong> of the structure and inspect the modular system<\/li>\n\n\n\n
  • Designed to work with the leading VR headsets on the market, ensuring ease of use<\/strong> at events and meetings<\/li>\n\n\n\n
  • Integration of key data<\/strong> on sustainability directly into the journey<\/li>\n<\/ul>\n\n<\/div><\/div>\n<\/div>\n\n
    \n\n
    <\/div>\n\n\n\n

    Key findings<\/strong><\/h2>\n\n\n\n

    The implementation of the virtual reality solution for Farmitank has marked a significant leap forward in Parcitank\u2019s marketing and sales strategy. By enabling customers to be virtually transported inside the tank, the sales team has gained a high-impact tool that immediately captures attention, making it easier to understand a complex technical concept and speeding up decision-making.<\/p>\n\n\n\n

    In addition to the significant cost savings resulting from reduced travel and event logistics, the solution projects a modern, sustainable and innovative brand image. Parcitank not only demonstrates the efficiency of its vertical farming systems, but also reaffirms its position as a pioneering company capable of applying cutting-edge technology to connect more effectively with its customers on a global scale.<\/p>\n\n<\/div>\n\n\n

    <\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"

    We have transformed the way Parcitank presents its innovative modular vertical farming system. 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