{"id":3338,"date":"2022-01-19T14:53:58","date_gmt":"2022-01-19T13:53:58","guid":{"rendered":"https:\/\/innoarea.com\/?post_type=proyectos&p=3338"},"modified":"2026-08-05T10:51:04","modified_gmt":"2026-08-05T08:51:04","slug":"argenta-interactive-display","status":"publish","type":"proyectos","link":"https:\/\/innoarea.com\/en\/portfolio\/argenta-interactive-display\/","title":{"rendered":"Touchless interactive display for Argenta Cer\u00e1mica"},"content":{"rendered":"
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The challenge: To attract and impress visitors at international trade fairs through the product<\/h2>\n\n\n\n

Argenta needed a professional, eye-catching and innovative way to showcase its product range at trade fairs, standing out from the competition at high-profile events such as CERSAIE. The main challenge was to transform the product display into an interactive experience that would attract as many potential customers as possible to the stand.<\/p>\n\n\n\n

To achieve this, the client proposed the integration of Leap Motion gesture control technology. The aim was to replace or complement the traditional physical display with a sleek, visual and descriptive technological solution that would enhance the public\u2019s interaction with the group\u2019s digital catalogue.<\/p>\n\n<\/div><\/div>\n\n

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Argenta Ceramics<\/h2>\n\n\n\n

A leading company in the porcelain and tile sector that is committed to putting people at the heart of its strategy, bringing its brand values to life through direct, vibrant and approachable communication.<\/p>\n\n\n

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Industry<\/a><\/p>\n\n<\/div>\n\n\n

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