{"id":3281,"date":"2022-01-19T12:17:41","date_gmt":"2022-01-19T11:17:41","guid":{"rendered":"https:\/\/innoarea.com\/?post_type=proyectos&p=3281"},"modified":"2026-08-19T10:27:22","modified_gmt":"2026-08-19T08:27:22","slug":"prilux-showroom","status":"publish","type":"proyectos","link":"https:\/\/innoarea.com\/en\/portfolio\/prilux-showroom\/","title":{"rendered":"Prilux\u2019s Augmented Catalogue and XR Showroom"},"content":{"rendered":"
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The challenge: To showcase highly technical, large-format products without having to send physical samples to each customer<\/h2>\n\n\n\n

The Prilux Group faced the logistical and financial challenge of launching its new, comprehensive technical catalogue in global markets. The need to transport bulky or complex lighting fixtures, such as the Hexagon modular spotlights or the D\u00e1cil waterproof screens, significantly increased marketing costs and the expense of attending international trade fairs.<\/p>\n\n\n\n

Furthermore, it was difficult to convey the behaviour of light, the DALI control systems and the technical quality of the product on paper or a flat screen. The company needed a digital solution that would allow architects, engineers and distributors to interact with the product on a real-scale basis without having to be physically present.<\/p>\n\n<\/div><\/div>\n\n

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Prilux Group<\/h2>\n\n\n\n

A leading company in the design and marketing of technical, industrial, decorative and street lighting solutions.<\/p>\n\n\n

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Industry<\/a><\/p>\n\n<\/div>\n\n\n

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