{"id":3166,"date":"2022-01-12T17:26:57","date_gmt":"2022-01-12T16:26:57","guid":{"rendered":"https:\/\/innoarea.com\/?post_type=proyectos&p=3166"},"modified":"2026-08-19T12:19:48","modified_gmt":"2026-08-19T10:19:48","slug":"cas-ceramica-showroom","status":"publish","type":"proyectos","link":"https:\/\/innoarea.com\/en\/portfolio\/cas-ceramica-showroom\/","title":{"rendered":"Immersive showroom for CAS Cer\u00e1mica and David Carson"},"content":{"rendered":"
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The challenge: To showcase the new collection at CEVISAMA whilst pushing the physical boundaries of the stand<\/h2>\n\n\n\n

CAS Cer\u00e1mica was looking to showcase its new high-end collection, designed by the internationally renowned David Carson, at the CEVISAMA trade fair. To make an impact at the industry\u2019s most important event, the company needed to display a wide range of decorative finishes without the physical space constraints or the high logistical costs associated with a conventional stand.<\/p>\n\n\n\n

The main challenge lay in translating the disruptive yet meticulous essence of Carson\u2019s designs into a digital environment without losing the quality, texture and visual impact that characterise the brand. It was essential to create a professional and interactive experience that would surprise visitors and set the brand apart from the competition.<\/p>\n\n<\/div><\/div>\n\n

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CAS Cer\u00e1mica<\/h2>\n\n\n\n

A Valencian company with a history stretching back a century and an international leader in the design and manufacture of high-end decorative ceramics.<\/p>\n\n\n

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Industry<\/a><\/p>\n\n<\/div>\n\n\n

\"Logo<\/figure>\n\n<\/div><\/div>\n<\/div>\n\n\n
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David Carson
Graphic designer<\/strong><\/p>\n\n<\/div><\/div>\n\n

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This is the first time I\u2019ve seen my designs in a virtual environment with such attention to detail. This experience is on a par with the design itself.<\/p>\n\n\n\n

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