{"id":3135,"date":"2022-01-12T15:54:17","date_gmt":"2022-01-12T14:54:17","guid":{"rendered":"https:\/\/innoarea.com\/?post_type=proyectos&#038;p=3135"},"modified":"2026-08-05T11:21:01","modified_gmt":"2026-08-05T09:21:01","slug":"azteca","status":"publish","type":"proyectos","link":"https:\/\/innoarea.com\/en\/portfolio\/azteca\/","title":{"rendered":"Azteca Cer\u00e1mica transforms its catalogue into an XR showroom"},"content":{"rendered":"<div class=\"gb-container gb-container-e447b76c project\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-190c0f82 wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"gb-grid-column gb-grid-column-04f06b0d\"><div class=\"gb-container gb-container-04f06b0d\">\n\n<h2 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\">The challenge: To project a cutting-edge image and optimise our presence at trade fairs<\/h2>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Azteca Cer\u00e1mica needed to capture the attention of visitors at trade fairs and consolidate its position as an innovative company geared towards the future of the home. To achieve this, it was essential to stand out at trade events by projecting a cutting-edge technical profile that would set it apart from its traditional competitors.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">At the same time, the company needed a highly mobile exhibition solution that would reduce the high costs associated with setting up physical trade fair stands. The main challenge was to create a flexible sales experience that was easy to transport and capable of quickly reaching a larger number of potential customers without compromising on visual impact.<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-8ce5a350\"><div class=\"gb-container gb-container-8ce5a350\">\n\n<h2 class=\"wp-block-heading\">Azteca Ceramics<\/h2>\n\n\n\n<p>A leading company with 50 years\u2019 experience in the manufacture and sale of ceramic tiles, committed to innovation and sustainability.<\/p>\n\n\n<div class=\"gb-container gb-container-306d15bf recuadro_tag\">\n\n<p><a href=\"https:\/\/innoarea.com\/en\/sectors\/industry\/\" data-type=\"link\" data-id=\"https:\/\/innoarea.com\/en\/sectors\/industry\/\" target=\"_blank\" rel=\"noreferrer noopener\">Industry<\/a><\/p>\n\n<\/div>\n\n\n<figure class=\"gb-block-image gb-block-image-58537e59\"><img decoding=\"async\" width=\"500\" height=\"150\" class=\"gb-image gb-image-58537e59\" src=\"https:\/\/innoarea.com\/files\/logo_azteca.webp\" alt=\"\" title=\"logo_azteca\" srcset=\"https:\/\/innoarea.com\/files\/logo_azteca.webp 500w, https:\/\/innoarea.com\/files\/logo_azteca-300x90.webp 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n<\/div><\/div>\n<\/div>\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-embed-aspect-16-9 wp-has-aspect-ratio\"><\/div>\n\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-a2e2c3b9 wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"gb-grid-column gb-grid-column-e6dd4c18\"><div class=\"gb-container gb-container-e6dd4c18\">\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Azteca Cevisama 2017 - Showroom VR\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/KYCufxstCdk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-1473664f\"><div class=\"gb-container gb-container-1473664f\">\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Azteca Retail VR | CERSAIE\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/k8kEn3rQq9A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<\/div><\/div>\n<\/div>\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-embed-aspect-16-9 wp-has-aspect-ratio\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\">The solution: An interactive showroom using virtual reality<\/h2>\n\n\n<div class=\"gb-container gb-container-25bcf579 wp-embed-aspect-16-9 wp-has-aspect-ratio recuadro_tag\">\n\n<p><a href=\"https:\/\/innoarea.com\/en\/projects\/xr-showroom\/\" data-type=\"link\" data-id=\"https:\/\/innoarea.com\/en\/projects\/xr-showroom\/\" target=\"_blank\" rel=\"noreferrer noopener\">XR Showroom<\/a><\/p>\n\n<\/div>\n\n\n<p>Innoarea Projects developed a bespoke immersive virtual showroom that recreates, from scratch in 3D, the spaces featured in the Azteca catalogue. The application allows users to explore the spaces and interact in real time, instantly switching between different combinations of floor and wall tiles within the same ceramic collection.<\/p>\n\n\n\n<p>To achieve maximum visual fidelity, the solution was implemented using Oculus Rift S headsets, utilising the room-scale Oculus Insight system. Thanks to its motion-tracking sensors, the tool offers natural freedom of movement that fully immerses the customer in the pages of the catalogue.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-embed-aspect-16-9 wp-has-aspect-ratio\"><\/div>\n\n\n\n<div style=\"display: flex; flex-wrap: wrap; justify-content: space-around; align-items: flex-start; padding: 30px 20px; border: 1px solid black; border-radius: 15px; margin: 20px auto; font-family: Montserrat, sans-serif; box-sizing: border-box;\">\n  \n  <div style=\"flex: 1 1 200px; padding: 10px 15px; box-sizing: border-box; margin-bottom: 20px; min-width: 200px;\">\n    <div style=\"font-size: 4.5rem; font-weight: bold; line-height: 1.1; margin-bottom: 10px;\">-65%<\/div>\n    <p style=\"font-size: 0.95rem; line-height: 1.4; margin: 0;\">Transport and stand-fitting costs for trade fairs<\/p>\n  <\/div>\n  \n  <div style=\"flex: 1 1 200px; padding: 10px 15px; box-sizing: border-box; margin-bottom: 20px; min-width: 200px;\">\n    <div style=\"font-size: 4.5rem; font-weight: bold; line-height: 1.1; margin-bottom: 10px;\">+40%<\/div>\n    <p style=\"font-size: 0.95rem; line-height: 1.4; margin: 0;\">Visitor dwell time and interaction<\/p>\n  <\/div>\n  \n  <div style=\"flex: 1 1 200px; padding: 10px 15px; box-sizing: border-box; margin-bottom: 20px; min-width: 200px;\">\n    <div style=\"font-size: 4.5rem; font-weight: bold; line-height: 1.1; margin-bottom: 10px;\">100%<\/div>\n    <p style=\"font-size: 0.95rem; line-height: 1.4; margin: 0;\">Catalogue collections accessible via a single portable tool<\/p>\n  <\/div>\n\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-embed-aspect-16-9 wp-has-aspect-ratio\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped wp-embed-aspect-16-9 wp-has-aspect-ratio wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1280\" height=\"720\" data-id=\"710\" src=\"https:\/\/innoarea.com\/files\/azteca-showrrom.jpg\" alt=\"Azteca Showroom Virtual\" class=\"wp-image-710\" srcset=\"https:\/\/innoarea.com\/files\/azteca-showrrom.jpg 1280w, https:\/\/innoarea.com\/files\/azteca-showrrom-300x169.jpg 300w, https:\/\/innoarea.com\/files\/azteca-showrrom-768x432.jpg 768w, https:\/\/innoarea.com\/files\/azteca-showrrom-1060x596.jpg 1060w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1280\" height=\"720\" data-id=\"709\" src=\"https:\/\/innoarea.com\/files\/Azteca-showroom2.jpg\" alt=\"Azteca Showroom Virtual\" class=\"wp-image-709\" srcset=\"https:\/\/innoarea.com\/files\/Azteca-showroom2.jpg 1280w, https:\/\/innoarea.com\/files\/Azteca-showroom2-300x169.jpg 300w, https:\/\/innoarea.com\/files\/Azteca-showroom2-768x432.jpg 768w, https:\/\/innoarea.com\/files\/Azteca-showroom2-1060x596.jpg 1060w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"1080\" data-id=\"8273\" src=\"https:\/\/innoarea.com\/files\/azteca_1.webp\" alt=\"Modelado 3D para showroom de Azteca Cer\u00e1mica\" class=\"wp-image-8273\" srcset=\"https:\/\/innoarea.com\/files\/azteca_1.webp 1080w, https:\/\/innoarea.com\/files\/azteca_1-300x300.webp 300w, https:\/\/innoarea.com\/files\/azteca_1-1060x1060.webp 1060w, https:\/\/innoarea.com\/files\/azteca_1-150x150.webp 150w, https:\/\/innoarea.com\/files\/azteca_1-768x768.webp 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"1080\" data-id=\"8275\" src=\"https:\/\/innoarea.com\/files\/azteca_2.webp\" alt=\"Modelado 3D para showroom de Azteca Cer\u00e1mica\" class=\"wp-image-8275\" srcset=\"https:\/\/innoarea.com\/files\/azteca_2.webp 1080w, https:\/\/innoarea.com\/files\/azteca_2-300x300.webp 300w, https:\/\/innoarea.com\/files\/azteca_2-1060x1060.webp 1060w, https:\/\/innoarea.com\/files\/azteca_2-150x150.webp 150w, https:\/\/innoarea.com\/files\/azteca_2-768x768.webp 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-embed-aspect-16-9 wp-has-aspect-ratio\"><\/div>\n\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-269705af\">\n<div class=\"gb-grid-column gb-grid-column-e720998c\"><div class=\"gb-container gb-container-e720998c\">\n\n<figure class=\"gb-block-image gb-block-image-71a26aab\"><img decoding=\"async\" width=\"300\" height=\"225\" class=\"gb-image gb-image-71a26aab\" src=\"https:\/\/innoarea.com\/files\/quest3_innoarea-300x225.png\" alt=\"Gafas de realidad virtual Meta Quest 3\" title=\"quest3_innoarea\" srcset=\"https:\/\/innoarea.com\/files\/quest3_innoarea-300x225.png 300w, https:\/\/innoarea.com\/files\/quest3_innoarea-768x576.png 768w, https:\/\/innoarea.com\/files\/quest3_innoarea-1060x795.png 1060w, https:\/\/innoarea.com\/files\/quest3_innoarea-1536x1152.png 1536w, https:\/\/innoarea.com\/files\/quest3_innoarea.png 1847w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-90254c83\"><div class=\"gb-container gb-container-90254c83\">\n\n<ul class=\"wp-block-list\">\n<li><strong>Real-life movement and seamless interaction<\/strong> with the virtual environment, thanks to the headset\u2019s sensors<\/li>\n\n\n\n<li><strong>Instant selection and swapping<\/strong> of floor and wall tile combinations<\/li>\n\n\n\n<li><strong>Optimised 3D rendering<\/strong> using PC architecture designed to highlight the ceramic textures<\/li>\n\n\n\n<li><strong>Lightweight infrastructure that is easy to set up<\/strong> at any event or external sales presentation<\/li>\n<\/ul>\n\n<\/div><\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-98e9aaaa\">\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Key findings<\/strong><\/h2>\n\n\n\n<p>The launch of the virtual showroom has transformed Azteca Cer\u00e1mica\u2019s trade fair communication and marketing strategy. The company has successfully conveyed a completely revamped, technology-driven image, attracting a wider range of influencers and potential customers interested in advanced design solutions for the home.<\/p>\n\n\n\n<p>In addition to the significant leap forward in brand visibility, the solution delivered a direct operational benefit through the optimisation of resources. By replacing part of its physical infrastructure with immersive experiences, Azteca has reduced its logistics costs and gained the flexibility needed to bring its full catalogue to any global market.<\/p>\n\n<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-embed-aspect-16-9 wp-has-aspect-ratio\"><\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Development of an XR showroom that brings Azteca Cer\u00e1mica\u2019s catalogue to life in an interactive and portable environment, optimising customer acquisition at trade fairs and reducing logistics costs.<\/p>\n","protected":false},"featured_media":1072,"menu_order":152,"template":"","sector":[82],"categorias":[55],"class_list":["post-3135","proyectos","type-proyectos","status-publish","has-post-thumbnail","hentry","sector-industry-en","categorias-portfolio-projects","infinite-scroll-item"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Azteca Cer\u00e1mica transforms its catalogue into an XR showroom &#8211; 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