{"id":2855,"date":"2021-10-22T14:06:24","date_gmt":"2021-10-22T12:06:24","guid":{"rendered":"https:\/\/innoarea.com\/?post_type=proyectos&#038;p=2855"},"modified":"2026-08-03T11:28:59","modified_gmt":"2026-08-03T09:28:59","slug":"showroom-radar-process","status":"publish","type":"proyectos","link":"https:\/\/innoarea.com\/en\/portfolio\/showroom-radar-process\/","title":{"rendered":"Interactive virtual showroom for Radar Process"},"content":{"rendered":"<div class=\"gb-container gb-container-e447b76c project\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-190c0f82 wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"gb-grid-column gb-grid-column-04f06b0d\"><div class=\"gb-container gb-container-04f06b0d\">\n\n<h2 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\">The challenge: To showcase large-scale machinery at events without incurring high logistics costs<\/h2>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Radar Process faced a constant physical constraint in its marketing activities: the enormous size and complexity of its industrial equipment and plants prevented them from being transported to trade fairs, conferences and sales visits. This barrier made it difficult to demonstrate the true value of its solutions in operation and reduced its visual impact compared with competitors at industry events.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">To stand out in a highly competitive market, the company needed an innovative solution that would eliminate the obstacles posed by transport and temporary installation. The main objective was to integrate advanced technological tools into its sales channels to optimise commercial communication, reducing operational costs without compromising the realism of the demonstrations.<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-8ce5a350\"><div class=\"gb-container gb-container-8ce5a350\">\n\n<h2 class=\"wp-block-heading\">Radar Process<\/h2>\n\n\n\n<p>A company with over 40 years\u2019 experience specialising in comprehensive solutions for the handling, automation and dosing of powdered, granular and liquid products<\/p>\n\n\n<div class=\"gb-container gb-container-306d15bf recuadro_tag\">\n\n<p><a href=\"https:\/\/innoarea.com\/en\/sectors\/industry\/\" data-type=\"link\" data-id=\"https:\/\/innoarea.com\/en\/sectors\/industry\/\" target=\"_blank\" rel=\"noreferrer noopener\">Industry<\/a><\/p>\n\n<\/div>\n\n\n<figure class=\"gb-block-image gb-block-image-58537e59\"><img decoding=\"async\" width=\"500\" height=\"150\" class=\"gb-image gb-image-58537e59\" src=\"https:\/\/innoarea.com\/files\/logo_RadarProcess.webp\" alt=\"logotipo radar process\" title=\"logo_RadarProcess\" srcset=\"https:\/\/innoarea.com\/files\/logo_RadarProcess.webp 500w, https:\/\/innoarea.com\/files\/logo_RadarProcess-300x90.webp 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n<\/div><\/div>\n<\/div>\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-embed-aspect-16-9 wp-has-aspect-ratio\"><\/div>\n\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-a2e2c3b9 wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"gb-grid-column gb-grid-column-e6dd4c18\"><div class=\"gb-container gb-container-e6dd4c18\">\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Showroom Virtual para Radar Process | Showroom XR\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/bOvp-gQc3co?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-1473664f\"><div class=\"gb-container gb-container-1473664f\">\n\n<figure class=\"gb-block-image gb-block-image-e49505ca\"><img decoding=\"async\" width=\"1280\" height=\"720\" class=\"gb-image gb-image-e49505ca\" src=\"https:\/\/innoarea.com\/files\/RADAR-PROCESS-STAND-INTERPACK2017.jpg\" alt=\"Stand Radar Process en ferias\" title=\"RADAR-PROCESS-STAND-INTERPACK2017\" srcset=\"https:\/\/innoarea.com\/files\/RADAR-PROCESS-STAND-INTERPACK2017.jpg 1280w, https:\/\/innoarea.com\/files\/RADAR-PROCESS-STAND-INTERPACK2017-300x169.jpg 300w, https:\/\/innoarea.com\/files\/RADAR-PROCESS-STAND-INTERPACK2017-768x432.jpg 768w, https:\/\/innoarea.com\/files\/RADAR-PROCESS-STAND-INTERPACK2017-1060x596.jpg 1060w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n<\/div><\/div>\n<\/div>\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-embed-aspect-16-9 wp-has-aspect-ratio\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\">The solution: A full-scale interactive XR showroom<\/h2>\n\n\n<div class=\"gb-container gb-container-25bcf579 wp-embed-aspect-16-9 wp-has-aspect-ratio recuadro_tag\">\n\n<p><a href=\"https:\/\/innoarea.com\/projects\/xr-showroom\/\" data-type=\"link\" data-id=\"https:\/\/innoarea.com\/projects\/xr-showroom\/\" target=\"_blank\" rel=\"noreferrer noopener\">XR Showroom<\/a><\/p>\n\n<\/div>\n\n\n<p>We designed and developed an immersive virtual reality experience, enabling users to visualise entire Radar Process plants operating in real time. By integrating the Oculus Rift S headset and using five room-scale motion-tracking sensors, users can move around the space and interact with the machinery as if they were in the factory itself.<\/p>\n\n\n\n<p>The app allows users to examine components, activate processes and understand equipment dosing and engineering with the highest-quality graphics. This solution provides the sales team with a portable and impressive tool for trade fairs and key meetings, positioning Radar Process as a technological leader within its industry.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-embed-aspect-16-9 wp-has-aspect-ratio\"><\/div>\n\n\n\n<div style=\"display: flex; flex-wrap: wrap; justify-content: space-around; align-items: flex-start; padding: 30px 20px; border: 1px solid black; border-radius: 15px; margin: 20px auto; font-family: Montserrat, sans-serif; box-sizing: border-box;\">\n  \n  <div style=\"flex: 1 1 200px; padding: 10px 15px; box-sizing: border-box; margin-bottom: 20px; min-width: 200px;\">\n    <div style=\"font-size: 4.5rem; font-weight: bold; line-height: 1.1; margin-bottom: 10px;\">100%<\/div>\n    <p style=\"font-size: 0.95rem; line-height: 1.4; margin: 0;\">Reduction in the costs of transporting and assembling machinery at trade fairs<\/p>\n  <\/div>\n  \n  <div style=\"flex: 1 1 200px; padding: 10px 15px; box-sizing: border-box; margin-bottom: 20px; min-width: 200px;\">\n    <div style=\"font-size: 4.5rem; font-weight: bold; line-height: 1.1; margin-bottom: 10px;\">\u00d75<\/div>\n    <p style=\"font-size: 0.95rem; line-height: 1.4; margin: 0;\">Greater customer engagement and longer dwell times at the exhibition stand<\/p>\n  <\/div>\n  \n  <div style=\"flex: 1 1 200px; padding: 10px 15px; box-sizing: border-box; margin-bottom: 20px; min-width: 200px;\">\n    <div style=\"font-size: 4.5rem; font-weight: bold; line-height: 1.1; margin-bottom: 10px;\">0<\/div>\n    <p style=\"font-size: 0.95rem; line-height: 1.4; margin: 0;\">Space constraints preventing the display of the full catalogue<\/p>\n  <\/div>\n\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-embed-aspect-16-9 wp-has-aspect-ratio\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped wp-embed-aspect-16-9 wp-has-aspect-ratio wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1060\" height=\"596\" data-id=\"3289\" src=\"https:\/\/innoarea.com\/files\/Realidad-Virtual-Interpack-5-1060x596-1.jpg\" alt=\"\" class=\"wp-image-3289\" srcset=\"https:\/\/innoarea.com\/files\/Realidad-Virtual-Interpack-5-1060x596-1.jpg 1060w, https:\/\/innoarea.com\/files\/Realidad-Virtual-Interpack-5-1060x596-1-300x169.jpg 300w, https:\/\/innoarea.com\/files\/Realidad-Virtual-Interpack-5-1060x596-1-768x432.jpg 768w\" sizes=\"(max-width: 1060px) 100vw, 1060px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1060\" height=\"596\" data-id=\"3291\" src=\"https:\/\/innoarea.com\/files\/Realidad-Virtual-Interpack-6-1060x596-1.jpg\" alt=\"\" class=\"wp-image-3291\" srcset=\"https:\/\/innoarea.com\/files\/Realidad-Virtual-Interpack-6-1060x596-1.jpg 1060w, https:\/\/innoarea.com\/files\/Realidad-Virtual-Interpack-6-1060x596-1-300x169.jpg 300w, https:\/\/innoarea.com\/files\/Realidad-Virtual-Interpack-6-1060x596-1-768x432.jpg 768w\" sizes=\"(max-width: 1060px) 100vw, 1060px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1440\" height=\"1080\" data-id=\"8187\" src=\"https:\/\/innoarea.com\/files\/radar_process1.webp\" alt=\"Showroom XR para la planta industrial de Radar Process\" class=\"wp-image-8187\" srcset=\"https:\/\/innoarea.com\/files\/radar_process1.webp 1440w, https:\/\/innoarea.com\/files\/radar_process1-300x225.webp 300w, https:\/\/innoarea.com\/files\/radar_process1-1060x795.webp 1060w, https:\/\/innoarea.com\/files\/radar_process1-768x576.webp 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1440\" height=\"1080\" data-id=\"8189\" src=\"https:\/\/innoarea.com\/files\/radar_process2.webp\" alt=\"Showroom XR para la planta industrial de Radar Process\" class=\"wp-image-8189\" srcset=\"https:\/\/innoarea.com\/files\/radar_process2.webp 1440w, https:\/\/innoarea.com\/files\/radar_process2-300x225.webp 300w, https:\/\/innoarea.com\/files\/radar_process2-1060x795.webp 1060w, https:\/\/innoarea.com\/files\/radar_process2-768x576.webp 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-embed-aspect-16-9 wp-has-aspect-ratio\"><\/div>\n\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-269705af\">\n<div class=\"gb-grid-column gb-grid-column-e720998c\"><div class=\"gb-container gb-container-e720998c\">\n\n<figure class=\"gb-block-image gb-block-image-71a26aab\"><img decoding=\"async\" width=\"300\" height=\"225\" class=\"gb-image gb-image-71a26aab\" src=\"https:\/\/innoarea.com\/files\/quest3_innoarea-300x225.png\" alt=\"Gafas de realidad virtual Meta Quest 3\" title=\"quest3_innoarea\" srcset=\"https:\/\/innoarea.com\/files\/quest3_innoarea-300x225.png 300w, https:\/\/innoarea.com\/files\/quest3_innoarea-768x576.png 768w, https:\/\/innoarea.com\/files\/quest3_innoarea-1060x795.png 1060w, https:\/\/innoarea.com\/files\/quest3_innoarea-1536x1152.png 1536w, https:\/\/innoarea.com\/files\/quest3_innoarea.png 1847w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-90254c83\"><div class=\"gb-container gb-container-90254c83\">\n\n<ul class=\"wp-block-list\">\n<li><strong>Position and movement tracking<\/strong> within a room to explore the machinery freely<\/li>\n\n\n\n<li>Demonstrations of operational handling and dosing processes with <strong>maximum graphical fidelity<\/strong><\/li>\n\n\n\n<li><strong>Tracking system <\/strong>optimised for grabbing, pointing at and manipulating virtual objects<\/li>\n\n\n\n<li><strong>Versatile format<\/strong> designed for quick set-up at events, trade fairs and client visits<\/li>\n<\/ul>\n\n<\/div><\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-98e9aaaa\">\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Key findings<\/strong><\/h2>\n\n\n\n<p>The roll-out of the solution marked a qualitative leap forward in Radar Process\u2019s commercial strategy, delivering significant cost savings by eliminating the need to transport and install heavy machinery at trade fairs. Furthermore, the spectacular nature of the immersive format significantly increased visitor numbers at the stand, generating a higher volume of qualified leads during the events.<\/p>\n\n\n\n<p>At brand level, the adoption of virtual reality has reinforced the company\u2019s positioning as an innovative leader in the industrial sector. The sales force now has a unique tool that conveys the quality and precision of its engineering in a clear, direct and highly visual way.<\/p>\n\n<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-embed-aspect-16-9 wp-has-aspect-ratio\"><\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>An interactive virtual showroom for presenting complete industrial machinery installations in real time during trade fairs, events and business meetings.<\/p>\n","protected":false},"featured_media":730,"menu_order":145,"template":"","sector":[82],"categorias":[55],"class_list":["post-2855","proyectos","type-proyectos","status-publish","has-post-thumbnail","hentry","sector-industry-en","categorias-portfolio-projects","infinite-scroll-item"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Interactive virtual showroom for Radar Process &#8211; Innoarea<\/title>\n<meta name=\"description\" content=\"Radar Process is able to show their facilities with total realism, taking their catalog of machines virtually in this Virtual Showroom.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/innoarea.com\/en\/portfolio\/virtual-showroom-and-interactive-ar-for-radar-process\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interactive virtual showroom for Radar Process &#8211; 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