{"id":2797,"date":"2021-10-22T11:45:50","date_gmt":"2021-10-22T09:45:50","guid":{"rendered":"https:\/\/innoarea.com\/?post_type=proyectos&p=2797"},"modified":"2026-03-05T09:53:46","modified_gmt":"2026-03-05T08:53:46","slug":"trumpf","status":"publish","type":"proyectos","link":"https:\/\/innoarea.com\/en\/portfolio\/trumpf\/","title":{"rendered":"Trumpf introduces its machinery with Virtual Showroom"},"content":{"rendered":"
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The challenge: Overcoming the physical limitations of heavy machinery at international events<\/h2>\n\n\n\n

TRUMPF’s main challenge was the impossibility of exhibiting its entire range of laser cutting machines at events such as Metal Madrid, due to the large size of the equipment and the technical complexity of its processes. Transporting real machinery involves prohibitive logistical costs and requires stands of extraordinary dimensions that are not always available. <\/p>\n\n\n\n

In addition to the logistical barrier, the company needed a disruptive marketing tool that would be able to capture the attention of visitors in highly competitive environments. The aim was to showcase not only the exterior appearance of the machine, but also the entire flow of a Smart Factory and the internal details of each manufacturing process in an interactive and realistic way. <\/p>\n\n<\/div><\/div>\n\n

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TRUMPF<\/h2>\n\n\n\n

TRUMPF is one of the world’s leading manufacturers of machine tools, lasers and electronics for industrial production, and a pioneer in software solutions for the Smart Factory. <\/p>\n\n\n

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Industria<\/a><\/p>\n\n<\/div>\n\n\n

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Viola ErlenmaierMarketing Manager<\/strong><\/p>\n\n<\/div><\/div>\n\n

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Thanks to the app that Innoarea developed specifically for us, we have been able to showcase how our products work, all through virtual reality. The showroom is highly interactive and attractive, and we have also reinforced our leading position in technological innovation in our sector.<\/p>\n\n\n\n

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