{"id":2751,"date":"2021-10-22T10:23:30","date_gmt":"2021-10-22T08:23:30","guid":{"rendered":"https:\/\/innoarea.com\/?post_type=proyectos&p=2751"},"modified":"2026-08-03T09:24:57","modified_gmt":"2026-08-03T07:24:57","slug":"calconut-showroom","status":"publish","type":"proyectos","link":"https:\/\/innoarea.com\/en\/portfolio\/calconut-showroom\/","title":{"rendered":"Immersive virtual reality showroom for Calconut"},"content":{"rendered":"
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The challenge: To present a new international operations centre in an innovative and memorable way<\/h2>\n\n\n\n

Calconut has begun construction work on its new strategic centre for international trade operations. With this major expansion, the company faced the challenge of presenting its future facilities to global clients in an attractive, interactive and truly distinctive way, without the geographical or operational constraints of the building site.<\/p>\n\n\n\n

The main challenge lay in conveying the scale of the production plant and the atmosphere of its new headquarters before or during its opening. A sales and corporate branding tool was needed that would make a lasting impression at points of contact with potential clients and reinforce the company\u2019s position at the forefront of the sector.<\/p>\n\n<\/div><\/div>\n\n

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Calconut<\/h2>\n\n\n\n

A leading company in the nuts, dried produce, seeds and dried fruit sector, specialising in international trade and process innovation.<\/p>\n\n\n

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Industry<\/a><\/p>\n\n<\/div>\n\n\n

\"Logotipo<\/figure>\n\n<\/div><\/div>\n<\/div>\n\n\n
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Juan Luis Peregr\u00edn
CEO of Calconut<\/strong><\/p>\n\n<\/div><\/div>\n\n

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Calconut is the first Spanish company in the nut sector to have a virtual reality showroom. (\u2026) Our aim is to enable customers to assess and evaluate the manufacturing processes and food traceability first-hand, by experiencing them for themselves, so that they have all the information about what they are eating.<\/p>\n\n\n\n

<\/div>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n\n
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\"Showroom<\/figure>\n\n<\/div><\/div>\n\n
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\"Showroom<\/figure>\n\n<\/div><\/div>\n<\/div>\n\n\n
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The solution: An immersive showroom for a 360\u00b0 brand experience<\/h2>\n\n\n
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XR Showroom<\/a><\/p>\n\n<\/div>\n\n\n

To meet this need, we at Innoarea have developed an interactive virtual reality application. Using this high-definition technology, users are transported virtually to Calconut\u2019s premises, where they can walk around and feel as though they are truly part of the space.<\/p>\n\n\n\n

The virtual showroom includes a detailed tour of two key areas: the factory, where visitors can see the processing and packaging system in real time, and the upper office floor, which houses the various departments (Management, R&D, Marketing, Sales, amongst others). Thanks to the intuitive controls, navigation is both natural and smooth.<\/p>\n\n\n\n

<\/div>\n\n\n\n
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\"Showroom<\/figure>\n\n\n\n
\"Showroom<\/figure>\n\n\n\n
\"showroom-realidad-virtual-oficina\"<\/figure>\n\n\n\n
\"Showroom<\/figure>\n<\/figure>\n\n\n\n
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\"Gafas<\/figure>\n\n<\/div><\/div>\n\n
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  • High-fidelity graphics<\/strong> for a realistic immersion in industrial and corporate environments<\/li>\n\n\n\n
  • Optimised controls<\/strong> for intuitive navigation and a smooth user experience<\/li>\n\n\n\n
  • Compatibility and performance<\/strong> maximised across VR devices<\/li>\n\n\n\n
  • Ideal format for presentations<\/strong> at trade fairs, events and global corporate meetings<\/li>\n<\/ul>\n\n<\/div><\/div>\n<\/div>\n\n
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    Key findings<\/strong><\/h2>\n\n\n\n

    The implementation of the XR showroom enabled Calconut to stand out dramatically from its competitors, positioning cutting-edge technology as a cornerstone of its customer touchpoints. Customers and stakeholders were able to explore the facilities independently, gaining a better understanding of the processing procedures and the scale of the company.<\/p>\n\n\n\n

    As a result, the solution reduced the need for key clients to travel in the early stages and optimised the brand\u2019s commercial strategy. This immersive tool not only had a positive impact on sales meetings, but also cemented Calconut\u2019s reputation as a leader in innovation within the agri-food and industrial sectors.<\/p>\n\n<\/div>\n\n\n

    <\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"

    An XR showroom that allows customers to take an interactive tour of Calconut\u2019s new strategic centre, offering a realistic view of both the production plant and the corporate offices.<\/p>\n","protected":false},"featured_media":2768,"menu_order":136,"template":"","sector":[82],"categorias":[55],"class_list":["post-2751","proyectos","type-proyectos","status-publish","has-post-thumbnail","hentry","sector-industry-en","categorias-portfolio-projects","infinite-scroll-item"],"acf":[],"yoast_head":"\nImmersive virtual reality showroom for Calconut – Innoarea<\/title>\n<meta name=\"description\" content=\"A virtual reality experience to give Calconut a tour of the premises of what will be its new operations centre\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/innoarea.com\/en\/portfolio\/calconut-showroom\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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