{"id":2721,"date":"2021-10-22T10:09:16","date_gmt":"2021-10-22T08:09:16","guid":{"rendered":"https:\/\/innoarea.com\/?post_type=proyectos&p=2721"},"modified":"2026-07-31T12:18:54","modified_gmt":"2026-07-31T10:18:54","slug":"ainia-consumer-experience-analysis","status":"publish","type":"proyectos","link":"https:\/\/innoarea.com\/en\/portfolio\/ainia-consumer-experience-analysis\/","title":{"rendered":"Study into the VR consumer experience with Ainia"},"content":{"rendered":"
\n
\n
\n\n

The challenge: Bridging the gap between the neutral laboratory and real-world use<\/h2>\n\n\n\n

Food consumption is a multimodal experience in which the environment directly influences the sensory perception of the product. However, traditional sensory tests are usually carried out in laboratories with completely neutral environments to avoid bias. This decontextualisation creates a gap that reduces the predictive value regarding how the customer will actually respond in the market.<\/p>\n\n\n\n

The challenge was to faithfully recreate the contextual variables without compromising the rigorous control of laboratory experimentation. AINIA needed a technological solution capable of immersing users in real-life tasting scenarios, ensuring that consumers remained fully engaged from start to finish whilst evaluating the product interactively.<\/p>\n\n<\/div><\/div>\n\n

\n\n

AINIA<\/h2>\n\n\n\n

A leading technology centre in Europe specialising in R&D&I for the agri-food sector and consumer research.<\/p>\n\n\n

\n\n

Health<\/a><\/p>\n\n<\/div>\n\n\n

\"logotipo<\/figure>\n\n<\/div><\/div>\n<\/div>\n\n\n
<\/div>\n\n\n
\n
\n
\n\n
\"\"\/<\/figure>\n\n\n\n


Ver\u00f3nica Trapero
Project Technician \u2013 Sensory Research and Continuous Improvement<\/strong><\/p>\n\n<\/div><\/div>\n\n

\n\n
\"\"\/<\/figure>\n\n\n\n

The tool developed by Innoarea meets the established requirements and has made it possible to overcome the initial limitations. (\u2026) Virtual reality is a technological solution that can be applied to the industrial sector in the field of sensory research to support the development and improvement of products more effectively.<\/p>\n\n\n\n

<\/div>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n\n
\n
\n\n
\n