{"id":2680,"date":"2021-10-21T12:10:02","date_gmt":"2021-10-21T10:10:02","guid":{"rendered":"https:\/\/innoarea.com\/?post_type=proyectos&p=2680"},"modified":"2026-07-29T11:42:31","modified_gmt":"2026-07-29T09:42:31","slug":"virtual-showroom-for-porcelanosa","status":"publish","type":"proyectos","link":"https:\/\/innoarea.com\/en\/portfolio\/virtual-showroom-for-porcelanosa\/","title":{"rendered":"Showroom for Porcelanosa\u2019s PAR-KER collection"},"content":{"rendered":"
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The challenge: To transform the trade fair experience without the traditional constraints of space and logistics<\/h2>\n\n\n\n

The Porcelanosa Group wanted to showcase its new range of ceramic flooring with a natural wood finish, PAR-KER, in a completely innovative way that would surprise visitors at trade fairs in the sector. The main challenge was that displaying these materials in a traditional stand required a major logistical effort, with high transport and assembly costs due to the volume, size and weight of the pieces.<\/p>\n\n\n\n

To overcome this obstacle, the multinational needed a comfortable, immersive and fully explorable 360\u00b0 environment. The ultimate aim was to create a strong visual impact and maintain a cutting-edge image, enabling potential customers to visualise large areas of the product in use without relying on an overly opulent physical exhibition space.<\/p>\n\n<\/div><\/div>\n\n

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Porcelanosa<\/h2>\n\n\n\n

A leading multinational company in the ceramics sector, recognised worldwide for its values of innovation, quality and commitment to the community.<\/p>\n\n\n

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Industry<\/a><\/p>\n\n<\/div>\n\n\n

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Jos\u00e9 Ballester
Head of New Technologies at Porcelanosa Group<\/strong><\/p>\n\n<\/div><\/div>\n\n

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Thanks to Innoarea, we have been able to showcase our PAR-KER product range in an innovative and experiential way using virtual reality. We have also stood out from other companies at trade fairs. We are very pleased with the results and with the service we received from Innoarea.<\/p>\n\n\n\n

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