{"id":2668,"date":"2021-10-21T11:13:41","date_gmt":"2021-10-21T09:13:41","guid":{"rendered":"https:\/\/innoarea.com\/?post_type=proyectos&p=2668"},"modified":"2026-07-31T09:52:16","modified_gmt":"2026-07-31T07:52:16","slug":"sp-berner-shaf","status":"publish","type":"proyectos","link":"https:\/\/innoarea.com\/en\/portfolio\/sp-berner-shaf\/","title":{"rendered":"360\u00b0 showroom to showcase SP-Berner\u2019s \u2018SHAF\u2019 collection"},"content":{"rendered":"
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The challenge: Transforming the traditional showroom into a comprehensive digital experience<\/h2>\n\n\n\n

SP-Berner\u2019s main challenge was to develop the way in which it presented its SHAF outdoor furniture to international distributors and customers. The need to visit the physical showroom in person limited its commercial reach and slowed down sales processes in an increasingly digitalised market.<\/p>\n\n\n\n

Furthermore, the company was seeking to achieve a key strategic objective: to position itself as an international leader in technological innovation within the plastics processing sector. To achieve this, it needed a tool that would not only showcase its products, but also create a memorable, immersive experience without compromising on quality or technical detail.<\/p>\n\n<\/div><\/div>\n\n

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SP-Berner<\/h2>\n\n\n\n

A leading business group with over 50 years\u2019 experience, specialising in the design and manufacture of sustainable products made from recycled plastic.<\/p>\n\n\n

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Industry<\/a><\/p>\n\n<\/div>\n\n\n

\"\"<\/figure>\n\n<\/div><\/div>\n<\/div>\n\n\n
<\/div>\n\n\n
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\"showroom<\/figure>\n\n<\/div><\/div>\n\n
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\"showroom<\/figure>\n\n<\/div><\/div>\n<\/div>\n\n\n
<\/div>\n\n\n\n

The solution: A photorealistic 360\u00b0 virtual showroom accessible via a web browser<\/h2>\n\n\n
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XR Showroom<\/a><\/p>\n\n<\/div>\n\n\n

To meet this need, at Innoarea we have developed a 3D virtual showroom that allows visitors to explore the SHAF collection in a photorealistic environment. Using 360\u00b0 photographs of the actual showroom, customers can navigate seamlessly, examine finishes and view every item in the catalogue in detail.<\/p>\n\n\n\n

The key to the platform\u2019s development lies in its maximum accessibility: it can be run directly via a web browser. This ensures that any distributor or end customer can access the experience from a computer, smartphone, tablet or even via virtual reality headsets, without the need to install any additional software.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\n \n
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100%<\/div>\n

Cross-platform accessibility with no downloads or prior installation required<\/p>\n <\/div>\n \n

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+40%<\/div>\n

Increase in the scope of international trade exposure<\/p>\n <\/div>\n \n

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-60%<\/div>\n

Costs and travel associated with client visits<\/p>\n <\/div>\n\n<\/div>\n\n\n\n

<\/div>\n\n\n\n
\n
\"showroom<\/figure>\n\n\n\n
\"Showroom<\/figure>\n\n\n\n
\"Showroom<\/figure>\n\n\n\n
\"showroom<\/figure>\n<\/figure>\n\n\n\n
<\/div>\n\n\n
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\"Gafas<\/figure>\n\n<\/div><\/div>\n\n
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    \n
  • PC and VR headset compatibility<\/strong> (Meta Quest and Windows)<\/li>\n\n\n\n
  • Photorealistic environments<\/strong> designed using real 360\u00b0 images<\/li>\n\n\n\n
  • Detailed integration of the SHAF outdoor furniture range with information points<\/strong> and website access<\/li>\n\n\n\n
  • Smooth performance<\/strong> automatically adapted to each device\u2019s capabilities<\/li>\n<\/ul>\n\n<\/div><\/div>\n<\/div>\n\n
    \n\n
    <\/div>\n\n\n\n

    Key findings<\/strong><\/h2>\n\n\n\n

    The implementation of the 360\u00b0 showroom has enabled SP-Berner to overcome geographical limitations in its commercial activities, providing its distributor network with an interactive sales tool available 24 hours a day. The immersive experience and photorealistic level of detail facilitate remote purchasing decisions, speeding up the sales cycle and optimising the company\u2019s resources.<\/p>\n\n\n\n

    Furthermore, the project has cemented SP-Berner\u2019s reputation as a cutting-edge and innovative firm within the industry. By combining its leadership in sustainability and recycled plastics with state-of-the-art immersive technologies, the brand has strengthened its competitive edge in the international market.<\/p>\n\n<\/div>\n\n\n

    <\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"

    We have designed a 360\u00b0 immersive showroom where users can explore and interact with the SHAF outdoor furniture range from any device, redefining the shopping experience and the traditional way of presenting products.<\/p>\n","protected":false},"featured_media":776,"menu_order":102,"template":"","sector":[82],"categorias":[55],"class_list":["post-2668","proyectos","type-proyectos","status-publish","has-post-thumbnail","hentry","sector-industry-en","categorias-portfolio-projects","infinite-scroll-item"],"acf":[],"yoast_head":"\n360\u00b0 showroom to showcase SP-Berner\u2019s \u2018SHAF\u2019 collection – Innoarea<\/title>\n<meta name=\"description\" content=\"An immersive showroom where users can move around and discover the latest additions to the outdoor furniture in SP-Berner\u2019s SHAF catalogue.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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