{"id":2228,"date":"2021-10-04T14:32:59","date_gmt":"2021-10-04T12:32:59","guid":{"rendered":"https:\/\/innoarea.com\/?p=2228"},"modified":"2021-10-05T10:21:45","modified_gmt":"2021-10-05T08:21:45","slug":"the-virtual-and-augmented-reality-added-value-for-your-ad-agency","status":"publish","type":"post","link":"https:\/\/innoarea.com\/en\/noticias\/the-virtual-and-augmented-reality-added-value-for-your-ad-agency\/","title":{"rendered":"The Virtual and Augmented Reality added value for your ad agency"},"content":{"rendered":"\n
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The Virtual and Augmented Reality added value for your ad agency<\/h1>\n<\/div><\/div>\n\n\n\n

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Advertising and marketing agencies are constantly looking to surprise in the ways they tell stories, adding more value for users.<\/p>\n\n\n\n

Many agencies today are using these new technologies as a tool to create unique, innovative and more exciting experiences than ever before.<\/p>\n\n\n\n

The key is interaction<\/strong>. The brand experience<\/strong> plays a key role in connecting, engaging and generating consumer loyalty. Active user participation is fundamental to activate one of the most important processes of brand reputation: word of mouth. So much for the theory\u2026<\/p>\n\n\n\n

But, in practice: What does Augmented and Virtual Reality bring to the interaction with consumers?<\/em><\/p>\n\n\n\n

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AUGMENTED REALITY (AR)<\/strong><\/h3>\n\n\n\n

Allows you to develop experiences where the virtual is placed on top of reality. Here are some examples:<\/p>\n\n\n\n

AR filters:<\/strong> better known as Instagram and Snapchat filters. What they do is create fun interactions with the user, getting closer to them with a more direct and closer communication. The content will be shared by the same user, thus increasing visibility.<\/p>\n\n\n\n

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