{"id":1994,"date":"2021-09-30T11:27:39","date_gmt":"2021-09-30T09:27:39","guid":{"rendered":"https:\/\/innoarea.com\/?p=1994"},"modified":"2025-06-13T13:16:55","modified_gmt":"2025-06-13T11:16:55","slug":"the-virtual-showroom-the-new-way-to-show-products-immersive-and-experiential","status":"publish","type":"post","link":"https:\/\/innoarea.com\/en\/noticias\/the-virtual-showroom-the-new-way-to-show-products-immersive-and-experiential\/","title":{"rendered":"The Virtual Showroom: The new way to show products, immersive and experiential"},"content":{"rendered":"\n
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The Virtual Showroom: The new way to show products, immersive and experiential<\/mark><\/strong><\/p>\n<\/div><\/div>\n\n\n\n

Since a few years ago, companies have been choosing to present themselves to their clients, especially at trade shows, through Virtual Showrooms<\/strong>. That’s why in this article we are going to explore this trend and how companies can benefit from it.<\/p>\n\n\n\n

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What is a Virtual Showroom?<\/h2>\n\n\n\n

A Virtual Showroom<\/a><\/strong> is an interactive experience<\/strong> that utilizes new technological solutions, ranging from basic ones like 360\u00ba images to more immersive <\/strong>ones like real-time VR applications. Through these technologies, clients can comfortably view products virtually without the need to travel<\/strong>.<\/p>\n\n\n\n

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What types of virtual showrooms exist?<\/h2>\n\n\n\n
\"showroom<\/figure>
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SHOWROOM 360 IMAGE<\/p>\n\n\n\n

In this virtual showroom, the product is displayed through real stereoscopic 360-degree images.<\/p>\n<\/div><\/div>\n\n\n\n

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SHOWROOM 3D<\/h4>\n\n\n\n

It is a virtual showroom that displays a fully virtual environment created from 3D models. This solution is typically experienced through virtual reality devices.<\/p>\n<\/div>

\"Showroom<\/figure><\/div>\n\n\n\n
\"Ejemplo<\/figure>
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SHOWROOM 360 RENDER<\/h4>\n\n\n\n

It is similar to the previous one; however, here the user views 360-degree images created from a fully virtual environment.<\/p>\n<\/div><\/div>\n\n\n\n

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The technology that ensures safety<\/h2>\n\n\n\n

Due to the current situation we are experiencing, the virtual showroom<\/strong> represents an ideal and secure solution<\/strong>. COVID-19 restrictions prevent us from acting as we did before, such as visiting clients, potential partners, etc. We lose the emotions of direct contact and the possibility of seeing, touching, and trying out products or services.<\/p>\n\n\n\n

Thanks to the virtual showroom<\/a><\/strong>, it’s possible to go beyond these limitations<\/strong>, offering an interactive experience<\/strong> that approaches reality, ensuring a comprehensive presentation of information capable of surpassing any live presentation.<\/p>\n\n\n\n

The virtual showroom is a portable experience<\/strong> that allows for significant cost savings<\/strong> due to its reusability <\/strong>without investment and its potential for continuous development<\/strong>. For example, when participating in a trade show, presenting products through this type of showroom saves costs <\/strong>related to: transportation, assembly, installation, and travel expenses for technical staff.<\/p>\n\n\n\n

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