Virtual Showroom and Augmented Catalog with Prilux

The new marketing is digital.

Because of the Light + Building 2018 fair, Innoarea projects developed two different experiences for Prilux. For the launch of its Technical catalog, Prilux opted for Augmented Reality, creating an application for both Android and iOS in which the customer can see the product in 3D from anywhere in the world and even interact with it.

As a solution for the stand at the fair, a Virtual Reality experience was developed to show the dynamism and technology of Prilux in a real case, so that the viewer could feel the sensation of being surrounded by Prilux lights.

Innovation Leaders

Prilux is positioned as an innovative company within its sector.

3D Product Visualization

Augmented Reality allows you to create an interactive experience with products.

Cost savings and Marketing

Reuse of expertise without investment and improvement of communication and sales tools.


Prilux wants to improve the visualization of its products to make it easier for customers to understand. The challenge is not to have to move the products to the customer or the customer to the products physically. It required some solutions that could provide all the information to its customers.


To meet the needs of Prilux, we chose to implement two types of solutions. An Augmented Reality application that would allow the user who was viewing the catalog to visualize Prilux products in an innovative way, and for the Light + Building 2018 fair, a Virtual Reality experience in which the public would be involved with Prilux technology.


Augmented Reality (or Augmented Reality, AR) is a technology that allows us to superimpose virtual elements over our vision of reality. It also allows us to magnify what our eyes see, using technological devices such as cell phones, tablets, etc. Virtual Reality, on the other hand, totally transports us to a virtual world which we can access through a Virtual Reality device.

    Es el momento de acercar la innovación a tu empresa

    Contacta con nosotros y nuestro equipo te ayudará a impulsar tu compañía a nivel tecnológico

    Last News

    Discover the latest articles on our blog
    Ejemplo de realidad virtual en la educación y formación profesional: CONTRUMADERA VR

    Virtual Reality in Training: The Future of Education

    Virtual reality is transforming the educational and professional landscape, offering immersive and practical learning experiences that were previously difficult to achieve. In this article, we will explore how virtual reality ... Read more

    Niño siendo vacunado mientras utiliza realidad virtual

    The Impact of Virtual Reality on Childhood Vaccination

    In recent years, technology has played a crucial role in improving various medical practices. A clear example of this is the use of virtual reality to reduce fear and pain ... Read more

    The importance of Virtual Training according to Forbes

    In an increasingly digital world, virtual training has become a key element for companies’ development and competitiveness. Immersive technologies, such as virtual reality (VR), augmented reality (AR), and mixed reality ... Read more

    Evento HTC Vive Partner Network 2024

    We Attended the HTC VIVE Partner Network Event

    On June 13th, Innoarea Projects had the privilege of attending the HTC VIVE Partner Network event in Barcelona. This event brought together technology enthusiasts, developers, and VIVE partners to explore ... Read more

    GPT-4o: The Future of Human-Machine Interaction

    Artificial intelligence is advancing by leaps and bounds, and Open AI´s launch of Chat GPT-4o marks a significant milestone in this evolution. This new model combines multi-modal capabilities with improved ... Read more

    Aplicación de Realidad Virtual Colaborativa: Roomote

    Roomote: Exploring Collaborative Virtual Reality

    What is Collaborative Virtual Reality? Collaborative Virtual Reality is an innovative form of interaction and collaboration that allows users to immerse themselves in shared virtual environments. In these spaces, participants ... Read more