Prilux
Virtual Showroom and Augmented Catalog with Prilux
The new marketing is digital.
Because of the Light + Building 2018 fair, Innoarea projects developed two different experiences for Prilux. For the launch of its Technical catalog, Prilux opted for Augmented Reality, creating an application for both Android and iOS in which the customer can see the product in 3D from anywhere in the world and even interact with it.
As a solution for the stand at the fair, a Virtual Reality experience was developed to show the dynamism and technology of Prilux in a real case, so that the viewer could feel the sensation of being surrounded by Prilux lights.
Challenge
Prilux wants to improve the visualization of its products to make it easier for customers to understand. The challenge is not to have to move the products to the customer or the customer to the products physically. It required some solutions that could provide all the information to its customers.
Solution
To meet the needs of Prilux, we chose to implement two types of solutions. An Augmented Reality application that would allow the user who was viewing the catalog to visualize Prilux products in an innovative way, and for the Light + Building 2018 fair, a Virtual Reality experience in which the public would be involved with Prilux technology.
Technology
Augmented Reality (or Augmented Reality, AR) is a technology that allows us to superimpose virtual elements over our vision of reality. It also allows us to magnify what our eyes see, using technological devices such as cell phones, tablets, etc. Virtual Reality, on the other hand, totally transports us to a virtual world which we can access through a Virtual Reality device.
Last News
What is Laserfiche? A practical guide for institutions and businesses
In a context where digitisation is no longer an option but a necessity, organisations face a common challenge: managing large volumes of information efficiently, securely and accessibly. In this scenario, ... Read more
Immersive Tourism, key to Sustainable Tourism in 2026
Tourism is undergoing a profound transformation: it is no longer just about travelling and visiting places, but about rethinking how, why and with what impact we do so. In this ... Read more
Soft Skills and Virtual Reality: how to empower teams
In an increasingly competitive and digitised world of work, technical skills are no longer enough. The ability to communicate effectively, resolve conflicts, lead teams and adapt to change has become ... Read more
Innoarea Projects and Federico Giner: Driving the Classrooms of the Future
In an ever-evolving educational landscape, the need for spaces that combine physical flexibility with cutting-edge technology is more urgent than ever. The transformation of classrooms requires a vision that goes ... Read more
Innoarea brings virtual reality to SIMO EDUCACIÓN 2025
Innovation and technology have once again taken center stage at SIMO EDUCACIÓN 2025, the leading event for the education sector in Spain. This year, Innoarea participated by presenting Roomote, its ... Read more
Discover Samsung Galaxy XR: Specifications and Uses
Samsung is poised to change the way we interact with technology. With its new venture into extended reality, the company promises to open up a world of possibilities that combine ... Read more