Advertising and marketing agencies are constantly looking to surprise in the ways they tell stories, adding more value for users.

Many agencies today are using these new technologies as a tool to create unique, innovative and more exciting experiences than ever before.

The key is interaction. The brand experience plays a key role in connecting, engaging and generating consumer loyalty. Active user participation is fundamental to activate one of the most important processes of brand reputation: word of mouth. So much for the theory…

But, in practice: What does Augmented and Virtual Reality bring to the interaction with consumers?

AUGMENTED REALITY (AR)

Allows you to develop experiences where the virtual is placed on top of reality. Here are some examples:

AR filters: better known as Instagram and Snapchat filters. What they do is create fun interactions with the user, getting closer to them with a more direct and closer communication. The content will be shared by the same user, thus increasing visibility.

Multiplayer Gamification: Allows to create even more interactive experiences thanks to the first-person participation of the users, in a fun and functional way. Continental chose us to provide their internal marketing event with a gamification app with augmented reality.

Through augmented reality, time, travel and advertising costs are saved thanks to the scalability and availability of the experience.

VIRTUAL REALITY (VR)

It allows a complete immersion of the user in a new world and at his complete disposal. The possibilities are endless, but we are going to present some of the most impressive ones.

Virtual tour: In the virtual world it is possible to create a journey through the history of the brand’s products or services. Thanks to a 360º immersion, the user experience produces emotions that will surely be remembered with a smile. In collaboration with the Kids agency, we created the exotic journey for Nestlè’s Nuii ice cream.

This journey can be made even more interactive by becoming a virtual game for all intents and purposes. Here the experience increases retention and brand loyalty. In the following video you will see how Halloween chose to present its new product line.

In conclusion, these technological tools save costs and time, are scalable, and enhance the immersion and interaction with the user who will feel closer to the brand.

Check out the Innoarea Studios page where creativity meets technology.